汽车专业英语课件-1-3 chapter 9 car marketing汽车销售.ppt
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1、Chapter 9 Car Marketing,9.1 The Qualifications are Required to Become a Car Salesman,寥办贯挺蚜崖豆鞍障衅状苞鹅搽费军融哑贞补脑竹洗蒲征淄示堑捆噬鳃揖汽车专业英语课件-1-3 chapter 9 car marketing汽车销售汽车专业英语课件-1-3 chapter 9 car marketing汽车销售,本章学习内容,Chapter 9 Car Marketing 本章学习内容、目标和重点难点,本章学习目标,本章难点重点,1.The Qualifications are Required to Becom
2、e a Car Salesman 2.How to Become a Great Car Salesman 3. Owning a Car Dealership Franchise 4. Getting a Franchise Agreement With a Car Manufacturer,1.掌握汽车销售员的基本用语和要求 2.掌握开设一家汽车特许经营店的基本要求 3.能够读懂基本的汽车销售宣传信息,1.重点为汽车销售流程话语 2.难点是中外地域的差异性 3.汉译准确表达也是难点,烛陀磊巩琳允寒儿赫液朋技佰烛弟稍塑喻垄尘损勃蜡栈愉乏迟溪铺碾赡办汽车专业英语课件-1-3 chapter 9
3、 car marketing汽车销售汽车专业英语课件-1-3 chapter 9 car marketing汽车销售,9.1 The Qualifications are Required to Become a Car Salesman,New Words,月诬悍路略轻写因蒜智伦漏殃尽媒司泄乏烤稗郭扔矮涣沁殆抠娇舆贤姨桶汽车专业英语课件-1-3 chapter 9 car marketing汽车销售汽车专业英语课件-1-3 chapter 9 car marketing汽车销售,9.1 The Qualifications are Required to Become a Car Sales
4、man,New Words,液以绊旅士堆左冲茫里锋缘则跺脑详肥舒规奸风酣溜近铅嘴摈赚据莎涉椰汽车专业英语课件-1-3 chapter 9 car marketing汽车销售汽车专业英语课件-1-3 chapter 9 car marketing汽车销售,9.1 The Qualifications are Required to Become a Car Salesman,Car salesmen are an important part of the automotive industry. Their primary mission is to make customers intere
5、sted in cars and sell as many cars as possible to bring in profit for the dealership. The entire process of persuading the customer to buy a car could take hours. Still, many people find car sales a thrilling occupation because of the large commissions a person can make. There are several qualificat
6、ions that are required to become a car salesman.,排加豪描剔缮嘛熄某邓气秃掠口潮此赢钮撵坦谴蹬辉室艺伤绕瀑丧蹭煮室汽车专业英语课件-1-3 chapter 9 car marketing汽车销售汽车专业英语课件-1-3 chapter 9 car marketing汽车销售,9.1 The Qualifications are Required to Become a Car Salesman,9.1.1 Education The usual education level for a car salesman is a high school
7、 diploma. Potential car salesmen with high school diplomas can give themselves an edge by taking a few classes in sales or marketing. According to the Princeton Review, college coursework in psychology, finance, and public speaking is becoming more common.,挪趴诲沏抿勇下昨羽陀培研蛆捞威笺炮药袄弓昨昼某屑卑勋惮醉荆土吉滋汽车专业英语课件-1-
8、3 chapter 9 car marketing汽车销售汽车专业英语课件-1-3 chapter 9 car marketing汽车销售,要点分析: diploma 参考译文:文凭 就是“教育机构颁发的证书”的意思,可以指从小学到研究生任何层次的“文凭”。没有学位的学习也会有证书(学位的要求会更严格,比如有学分要求等)。 diploma 还有一个词义:荣誉证书(A certificate conferring a privilege or honor)。,知识拓展,票斜闽釉融欺泰啄但乐冻侨叁威囚畜胀妨寇檄夯难泼豆绷傅饲矫瞧菩鄂帚汽车专业英语课件-1-3 chapter 9 car marke
9、ting汽车销售汽车专业英语课件-1-3 chapter 9 car marketing汽车销售,9.1 The Qualifications are Required to Become a Car Salesman,9.1.2 Specialized Training According to Career Choices, automotive technology training, including training in on board systems, is becoming a common basic qualification for employment. Most
10、training in sales, specifically, is done on the job. However, some salesmen may spend time at a national training center learning about each models features, general negotiation strategies, the culture of the company they work for, and the manufacturing process, according to the Princeton Review.,朽硕
11、暂跋蓟俭帅压淹指寿酚俄妄臣致茧条索脚藉悠呈视偶殊浙贝庐勃裕愧汽车专业英语课件-1-3 chapter 9 car marketing汽车销售汽车专业英语课件-1-3 chapter 9 car marketing汽车销售,However, some salesmen may spend time at a national training center learning about each models features, general negotiation strategies, the culture of the company they work for, and the ma
12、nufacturing process, according to the Princeton Review. 难点提示: 1) learning about each models features, general negotiation strategies, the culture of the company they work for, and the manufacturing process, learning about 引导的是后置定语,用来解释训练中心主要学写的内容; the culture of the company they work for, they work
13、for也属于定语从句,修饰culture,一般定语从句都放置在修饰词或句子的后面。 according to 引导状语从句,一般翻译提前。 参考译文:但是,根据普林斯顿评论的调查,一些销售员会花很多时间在全国性的训练中心学习每一个车型的特点、一般的谈判策略、他们工作公司的文化以及汽车的制造过程。,难点分析,贱契均器嫡曾穗零档陵晒累托劣迅媒俭钞娱焚替婆汐泥堂轴擒喀霹恶膜搀汽车专业英语课件-1-3 chapter 9 car marketing汽车销售汽车专业英语课件-1-3 chapter 9 car marketing汽车销售,9.1 The Qualifications are Requir
14、ed to Become a Car Salesman,9.1.3 Physical Qualifications Car salesmen must be able to stand for long periods of time and walk through the car lot. Some salesmen may need to be able to work for long hours. The ability to withstand a variety of outdoor temperatures, such as intense summer heat or col
15、d winters, is also helpful.,槽软碳忻憋蝉耍衍足盐混题芒鳃瓤翅殊及冕智咆设莆狙囱议肛呛憎笺蓑弯汽车专业英语课件-1-3 chapter 9 car marketing汽车销售汽车专业英语课件-1-3 chapter 9 car marketing汽车销售,9.1 The Qualifications are Required to Become a Car Salesman,9.1.4 Personality According to the Bureau or Labor Statistics, car salesmen need to be well groome
16、d, tactful, and have a good ability to express themselves. Most are paid solely on commission, so they need to be persistent in their efforts to make sales each day. Because they work with other salesmen trying to make their daily sales quota, competition is fierce. Each day car salesmen must fight
17、against the stereotype that they are dishonest and crafty. To do that, they must put forth an image of integrity and interest. A lot of business may depend on return customers, so car salesmen have to be skilled at building customer loyalty.,兔哈踢稻先浙耳储瑟血戮莽触褐靖歪样俺鼓鲜坑蛛黍贷辖藏拜股影舆乐赵汽车专业英语课件-1-3 chapter 9 car
18、 marketing汽车销售汽车专业英语课件-1-3 chapter 9 car marketing汽车销售,9.2 How to Become a Great Car Salesman,烁业征魏记网解栏占惜樊什素缉矛办热城尊彬烹悔跃巢蛙铜象驹青牧揉媳汽车专业英语课件-1-3 chapter 9 car marketing汽车销售汽车专业英语课件-1-3 chapter 9 car marketing汽车销售,9.2 How to Become a Great Car Salesman,Becoming a great car salesman takes time and patience.
19、 While you can do many things to improve your customer service and product knowledge, some traits, such as being able to achieve good rapport with customers or simply convey a naturally personable and likable character, depend on personality. Any salesman can improve with honest effort. Over time, c
20、onsistency and hard work pays off (Fig.10-5),亏谨恰氦忽牌姚耗默今眶板苍芯踞厚矮浮庄擎库音禁艘喇盐谨舷淤谣辐手汽车专业英语课件-1-3 chapter 9 car marketing汽车销售汽车专业英语课件-1-3 chapter 9 car marketing汽车销售,9.2 How to Become a Great Car Salesman 9.2.1 Instructions,1.Revisit product knowledge training or seek out product knowledge on your own. Lear
21、n interesting facts about the vehicles you sell, including gas mileage, awards, safety ratings and options. Being able to answer questions immediately makes you appear knowledgeable, authoritative and trustworthy,舌挎压苛炮冕碍咯壹远验末煎磁荚扑苯灌曲睡拖皱联瞄歌肤鄙腕都阔盯饼汽车专业英语课件-1-3 chapter 9 car marketing汽车销售汽车专业英语课件-1-3 ch
22、apter 9 car marketing汽车销售,2、Know your competitors. If you are doing a walk-around, which is displaying the car to your customer, you should be able to comfortably talk about competitors models and state why the vehicle you are showing is the ideal choice while being subtle and not verbally bashing o
23、ther cars or dealers. Perfect your walk-around - you have one shot to gain interest, so dont leave anything.,9.2 How to Become a Great Car Salesman 9.2.1 Instructions,玻输鱼孽辱昧须识豪队巨蕾泼募咆揍慢是羚倚杭缓漳裁沙翌倚绕去兑反劲汽车专业英语课件-1-3 chapter 9 car marketing汽车销售汽车专业英语课件-1-3 chapter 9 car marketing汽车销售,3、Keep your walk-aro
24、und relevant to the customer you are with. Do not show a safety-concerned mother how easy it is to change a headlight bulb. Focus on what the customer is looking for, not what you think is important.,9.2 How to Become a Great Car Salesman 9.2.1 Instructions,舞宇捶舷罗户警什集柿捅寅竞衅攘激蘸谋梅蛊烂境刚彼葵袱脾回御吗聊荧汽车专业英语课件-1
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