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1、第 1 页 马云在 apec 的英语演讲稿1 特征码 NVZQcFBMZebpcFKoNjGF 马云在 apec的英语演讲稿 Small is beautiful for 21st century: Jack Ma CHIEF executives of the worlds biggest panies will meet Apec leaders at Suntec today to begin discussions on ways to rebuild the global economy. But yesterday, Chinese entrepreneur Jack Ma of
2、alibaba. had a different message for 700 bosses of small and medium-sized enterprises (SME) attending the Apec SME Summit at nearby Raffles City: Small is beautiful. In the last century, big was better, said the China-based e-merce panys founder. But in the 21st century, I believe small is beautiful
3、 because it is not about how much equipment you have, it is about how quickly you can change yourself to meet the market. Giving a rousing keynote address at the event - regarded as a sideshow to todays Apec CEO Summit - Mr Ma took a poke at larger corporates that suffered 第 2 页 beatings during the
4、financial crisis. Speaking to a packed ballroom, he said the crisis had been disastrous for many big names in the West. All the big panies which we all wanted to be like - today, they have all died. But we SMEs - yes we felt the pain - but we are happier now because we survived. Mr Ma, who trained a
5、s a high school teacher in Hangzhou, founded the Alibaba Group in 1999 after successfully starting China Pages, widely believed to be the mainlands first dot., in 1995. A popular speaker at global business conferences, he also gave his take on government bailouts offered to larger panies and financi
6、al institutions. We have heard so many stories about big panies in trouble. They are the troublemakers, we should not give them so much support, let them die, it is time for them to die, he said, to loud applause. Mr Ma added that if governments want strong economies, they should turn their attentio
7、n to SMEs and give incentives to individuals starting their own businesses.His reason: SME owners may start small, but they dream big: We believe we are tomorrows Go 第 3 页 oogle, we believe we are tomorrows eBay, we believe we are tomorrows UPS. Singapores Minister of State for Trade and Industry Le
8、e Yi Shyan also called for Apec economies to focus their efforts on helping smaller panies. While we might have moved out of the worst of the financial crisis, the foundation of recovery is still fragile and can be weakened if we allow protectionism to creep in, said Mr Lee. At a separate event yest
9、erday, Trade and Industry Minister Lim Hng Kiang noted that the Apec CEO Summits theme of Rebuilding the Global Economy: Crisis and Opportunity was a timely one. Speaking at the wele reception for delegates, he said: It is also apt that at this critical juncture of the world economy, this years CEO
10、Summit has a record turnout of Apec leaders since the inception of the CEO Summit in 1996. 第 4 页 The minister said that as Apec celebrates its 20th birthdaythis year, it is a good opportunity for Apec and the private sector to consider how it can develop and implement initiatives to meet future need
11、s. Prime Minister Lee Hsien Loong and Chinese President Hu Jintao will be among the speakers at the Apec CEO Summit today. 马云英语演讲稿 Thank you very much, director sir, Ladies and Gentlemen. Before my speech, I would like to show you a video which happened in Hangzhou about our Hangzhou SME summit, can
12、 I? Thank you! After 3 days, you know, in house meeting Internal and fly all the way here, and I did not feel quite well today. But when I see the entrepreneurs, when I came to the SMEs, I always feel excited. Because when I join the SME Conference, I see, from the eyes, the dreams, the passion, the
13、 hope. When I join the Fortune 500 Conference, among the CEOs, I see the numbers, I see the revenues, I see the KPIs, I see the bloody petition. 第 5 页 But among the SMEs, you see “I have a dream, I want to do something.“ And that happens all the time and that makes me excited all the time. And today
14、 I th ink last year every people say:“Woo, the economic is in trouble, and we are all dead, what we are going to do?“ Today everybody seems to be happy, say the economy e back .Is it really that the economy es back? I dont think so .The money is going to big panies, the money goes to infrastructure;
15、 the money goes back to the stock market. It seems nobody learns from that. How can the economy e back if the SMEs do not e back? How can the economic e back if the dreams are not back, the hopes not e back? I saw one thing that, few days, you know, 2 days ago I had a dinner with my Singapore friend
16、s and they said: “Singapore government is encouraging to have more babies, Because, you know , people are aging and 第 6 页 not enough kids.” I think SMEs, we, every economy, every nation, needs instant package to have more small medium size panies, to have more hopes, because every big pany es from t
17、he small business. If without hope, without this kind of instants to have more babies, we are going to die. Why I always feel excited? I have 8 babies. In the far past 15 years, I built up 8 panies, seven of them, very healthy; one of them, I sold it. And I keep the babies, when I look at my babies-
18、Alibaba , Taobao, Alipay and you know ,the pany we just have AliCloud, we just have a new baby 2 month ago . I always feel excited because you see the hope, you know this baby is going to change me, this baby is going to change the world can change the customers. And thats the thing I always feel ex
19、cited. If you want to be happy, have more babies. If you are the government, want your economy to be good, have more SMES. These are the dreams, these are the hope, these are the future. So this is all we want to say, but enough, weve been crying, say: “please give us support.” But all the SMES ask
20、yourself one question. We are not crying babies. We 第 7 页 believe we are tomorrows Google, we believe we are tomorrows eBay, YouTube; we believe we are tomorrows UPS . If we believe we are, we can be; if you dont believe, you never be. We heard a lot of government say:” (we give you) let me know wha
21、t we can do. let me know what we can help SMES.” we heard a lot of banks say:” well, weve been, you know, give loans to a lot of SMES.”I heard some bank said, well, one of the bank president said: “we gave like, you know, 200 millions US$ to the SMES.”I ask:” whats the size the loan you give?”20 mil
22、lions dollars. How can you say the 20 millions? As the research I got, from Alibaba Group (Alibaba statistic), 87% of the SMES, what they need, the fund is below 60 thousand US$. But they gave the loan 20 millions to some big panies, they are not SMES, they are not the hopes. 第 8 页 But, I think all
23、the SMES say (that) nobody can help you. My 8 panies, I always say, nobody help us, only we can help ourselves. Dont rely on the government, dont rely on the bank, forget about that. Rely on your friends, rely on relatives, rely on your small dreams and always keep that thing in head. Because Ive be
24、en trying very hard to get loans from banks, always trouble. Within the past the years, I even did not borrow one cent from banks, my kids grew up, I dont know why. And the banks always say because we dont have enough information from the SMEs. Tell me, any fortune 500, any big bank, CEOs or preside
25、nts go to the SMEs summit? No! They go to the CEOs summit. How could you get information if you do not go there to listen to them, talk to them, share experiences with them? To see what they need is only 50 thousand US$, instead of 20 million dollars. How can you get enough information? So, I think,
26、 well, we discussed yesterday say, banks are banks. They always have to control the risk. Right! So government banks, lets think about something new. New financial structure that can really help those millions 第 9 页 of hopeful small panies that need only 50 thousand US $. What is the right structure
27、, what is the right organization to support t hem? Thats the thing we should think about. So the other thing I want to share with you here is always I believe that small is beautiful. And this financial crisis, it gave a lot of disaster; its a disaster to big panies. This world, in 21th century, I t
28、hink in last century, its bigger is better. You have big (you know) factory, big amount, everything is big is good. This century, in the 21st century, I always believe small is beautiful. Because its not how fast your machine is. Its not how many equipment you have, it is how quickly you can change
29、yourself to meet the market. Because the information time, Internet and technology make a difference. So the world IT last century is designed for the manufacturers. This century 第 10 页 IT is designed for making a help to the consumers. So I think this is a disaster for the big pany, century disaste
30、rs for big panies. But it is a great opportunity for small businesses. For this financial crisis, we see a lot of big panies, we would never thought they would die, AIG, to me its like the empire, how could this happen. Right all the G, the big car pany which we respect, we always want to be there.
31、But today, they all died. And lets look at all the SMES, we still feel painful, but we are happy in our heart because we are still surviving. And we heard so many stories about big panies giving trouble. And I see the society; the government pays too much attention to these big trouble makers. They
32、are the trouble makers and we gave them enough support, let them die; Its the time for them to die because they make troubles. Every big pany, they have different disaster, different problems, but all the SMES, have the same problems. They need understanding and support. This world is not fair, I kn
33、ow, so thats why I want to encourage everyone all the SMES here, Im the 第 11 页 SME, I have 8 kids, I am still SME, I still believe Im small. Because when I am small, I know l can be big and I hate to be big, unfortunately. When I was a small pany, only have 20 people, I felt so excited. Well, I can
34、call every employees names and I know every time, everything I want to change, I can change within half a minute. Now, oh, terrible. When I was 20 years old, my friends said:” you pany is not big enough. If you are big, you are like a big boss. You are easy, right, you can control your time.” No, my
35、 time is not controlled by myself; my time is controlled by all the meetings, sectary, KPI, shareholders, all the things. Its much tougher than when you are small. So I always believe the first day love is every beautiful. Believe the first day love, when you are small, at least you can have time to
36、 go out go to cinema with your wife and kids and enjoy wonderful view. But when you are big, 第 12 页 you always go to the board meetings. And also I want to say that, I give you some, today I e here, people say Jack, you do not prepare, why dont you have PPT.I never prepare PPT, you know, Im not good
37、 at technology. I was trained to be a high school teacher and the only thing I can know about puter, funny thing, Im running one of the biggest e- merce panies in China, maybe in the world, but I know nothing about puter, the only thing I can know about puter is to send and receive email and browse.
38、 Thats it. Because I always think technology is for the people, people are not working for the technology. But today I e here, as an entrepreneur. I am prepared every day. Im not prepared for the PPT, because every time when I use the PPT, something wrong, I cannot use it. So I e here to tell my old
39、 experiences, I want to share with you as 8 kids father what I did when I have trouble. When I have trouble, I always remind me 3 things: focus on your customer, serve your employees, and learn from your petitors. These are the key issues that I learned. Focus on your customer, everybody toady talki
40、ng 第 13 页 about shareholder NO.1, I hate that. I think its always customer NO.1. Its the customer give you the money. Its the customer give you the innovations. Its the customer that makes you happy. Year 1999 and year 2000, when Internet bubble burst, we cannot get any money, we did not have revenu
41、e, we have nothing, but everyday what encouraged me go on was letters of thanks and emails from my customers, said Jack, Alibaba, keep on. Because you helped us, someday we will help you. Thats the dream I had. So today, we believe shareholder NO.1 .you only think about making numbers. You only thin
42、k about revenues, you only think about how can make you stock market go up. And I let you know, no shareholders can be trusted. I tell you the truth. Well, our share stock price, 2 years ago, we listed, 13.50 Hong Kong dollars. Before that list, a lot of shareholders came to say 第 14 页 Jack: “we are
43、 long-term shareholders, please give us more shares, we will keep it.” When the financial crisis time came, the day when IPO, 13.50 Hong Kong dollars, we went up 40 dollars without doing anything good in 24 hours. And then financial crisis came, 40 dollars to 3 dollars without doing anything bad, th
44、ey all gone. Most the shareholders, they are share traders. How can you trust on them? So rely on your customers because the customers stay with you, customer grow up with you, customer give you the money, give you the hope, give you the support. So focus on customer. And secondly, rely and serve yo
45、ur employees, its you employee, your team that make the difference. Its the employees that make all the dreams realize. If we say we have so many problems in our big panies have a problem in getting the innovation, how to make thing happen, well, because they do not listen to the employees, they foc
46、us too much on the shareholders. And the shareholders, they give you this idea, that idea, when you really do their idea, they are gone. They change all the time, but the employees stay with you. I remember the tough days, was so difficult year 第 15 页 2001 and 2002. There was only one group of peopl
47、e that stay with me, thats my colleagues. And people say Jack:” you dont have to pay me for 2 years, I will stay with the pany because you respect us, because the customers love us. “I tell you one funny thing, the only way you believe your employees are talents, they are talented people. If you don
48、t believe them, they will never be. My mistake I made when I was, in the year 2000, we raised 500 thousand US$ and that 5 million dollars. When we have money, we started to make mistakes. I tried to hair as many talents as possible. Those talents are MBAs; those talents are vice presidents of multin
49、ational panies, because I believe if you have MBA, you must be good, right. But when I hired these guys, oh, my god, its terrible. These guys came to tell you strategy. I only had 5 million dollars, I remember one of the vice president marketing said: “Jack this is 第 16 页 the budget for next year marketing.” I said: “what that, 12 million dollars is. I only have 5 million.” He said:” I never done any plan below 10 million.” When something wrong, is always your fault, because you never know. So try to find the right people,
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