1、CONFIDENTIALFrequently Used Template Conceptual Template June 2002 This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey&Company.This material was used b
2、y McKinsey&Company during an oral presentation;it is not a complete record of the discussion.TextTextTextTextTextTextTextTextTextText2X2 CUBEDUnit of measure*FootnoteSource:Source12X2 TOWERUnit of measure*FootnoteSource:Source25PS MARKETINGUnit of measure*FootnoteSource:Source3StrategySkillsSystemsS
3、taffShared valuesStructureStyle7SUnit of measure*FootnoteSource:Source4ARROW 3DUnit of measure*FootnoteSource:Source5CUBES1 3DUnit of measure*FootnoteSource:Source6CUBES2 3DUnit of measure*FootnoteSource:Source7CUBES3 3DUnit of measure*FootnoteSource:Source8TextTextTextTextCUTOUT 3DUnit of measure*F
4、ootnoteSource:Source9New entrantSuppliersBuyersSubstitutesFORCES AT WORKUnit of measure*FootnoteSource:Source10TextTextTextTextTextTextTextTextTextTextJOINTUnit of measure*FootnoteSource:Source11TextTextTextTextLEVEL SEPARATE 4Unit of measure*FootnoteSource:Source12TextTextTextLINEAR A 3DUnit of mea
5、sure*FootnoteSource:Source13TextTextTextTextLINEAR B 3DUnit of measure*FootnoteSource:Source14TextTextTextLINEAR C 3DUnit of measure*FootnoteSource:Source15TextTextTextLINEAR D 3DUnit of measure*FootnoteSource:Source16TextTextTextTextLINEAR E 3DUnit of measure*FootnoteSource:Source17TextTextTextLINE
6、AR G 3DUnit of measure*FootnoteSource:Source18TextTextLINEAR I 3DUnit of measure*FootnoteSource:Source19TextTextTextTextLINEAR J 3DUnit of measure*FootnoteSource:Source20TextLINEAR N 3DTextTextTextUnit of measure*FootnoteSource:Source21TextTextTextLINEAR P 3DUnit of measure*FootnoteSource:Source22LI
7、NEAR Q 3DTextTextUnit of measure*FootnoteSource:Source23TextTextLINEAR Q 3DUnit of measure*FootnoteSource:Source24PlanImplementSupportLINKS 3Unit of measure*FootnoteSource:Source25PERSPECTIVE 3DUnit of measure*FootnoteSource:Source26TextTextTextPROPELLER 3DUnit of measure*FootnoteSource:Source27RING
8、S 3DUnit of measure*FootnoteSource:Source28TextSCALETextUnit of measure*FootnoteSource:Source29TextTextSCALESUnit of measure*FootnoteSource:Source30TextTextTextTextTextTextSIZES INUnit of measure*FootnoteSource:Source31SPIRAL1 3DUnit of measure*FootnoteSource:Source32SpiralBrakesTube in tubeSPIRAL2
9、3DUnit of measure*FootnoteSource:Source33TextTextTextTextSPOTLIGHTUnit of measure*FootnoteSource:Source34TextTextTextTextTextTextSTAIRCASEUnit of measure*FootnoteSource:Source35STARS 3DUnit of measure*FootnoteSource:Source36TextTextWIRE CUBESUnit of measure*FootnoteSource:Source37TextTextTextTextTex
10、tTextTextARROWSUnit of measure*FootnoteSource:Source38LEVEL 1TextUnit of measure*FootnoteSource:Source39LEVEL 2TextTextUnit of measure*FootnoteSource:Source40LEVEL 3TextTextTextUnit of measure*FootnoteSource:Source41LEVEL 4TextTextTextTextUnit of measure*FootnoteSource:Source42LEVEL 5TextTextTextTex
11、tTextUnit of measure*FootnoteSource:Source43LEVEL 6TextTextTextTextTextTextUnit of measure*FootnoteSource:Source44FLOW 2TextHeaderHeaderTextUnit of measure*FootnoteSource:Source45TextFLOW 2 TITLETextHeaderHeaderTextUnit of measure*FootnoteSource:Source46FLOW 3TextHeaderHeaderTextHeaderTextUnit of me
12、asure*FootnoteSource:Source47TextFLOW 3 TITLETextHeaderHeaderTextHeaderTextUnit of measure*FootnoteSource:Source48FLOW 4TextHeaderHeaderTextHeaderHeaderTextTextUnit of measure*FootnoteSource:Source49TextFLOW 4 TITLETextHeaderHeaderTextHeaderHeaderTextTextUnit of measure*FootnoteSource:Source50FLOW 5
13、TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure*FootnoteSource:Source51TextFLOW 5 TITLETextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure*FootnoteSource:Source52FLOW 6TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure*FootnoteSource:Source53T
14、extFLOW 6 TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure*FootnoteSource:Source54BLADESTextTextTextTextUnit of measure*FootnoteSource:Source55BOXTextTextTextTextUnit of measure*FootnoteSource:Source56BOXTextTextTextTextUnit of measure*FootnoteSource:Source57CYCLE 1Te
15、xtTextTextUnit of measure*FootnoteSource:Source58CYCLE 2TextTextUnit of measure*FootnoteSource:Source59CYCLE 3TextTextTextUnit of measure*FootnoteSource:Source60CYCLE 4TextTextTextTextUnit of measure*FootnoteSource:Source61CYCLE 5TextTextTextTextTextUnit of measure*FootnoteSource:Source62CYCLE 6Text
16、TextTextTextTextTextUnit of measure*FootnoteSource:Source63CYCLE 7TextTextTextTextTextTextTextUnit of measure*FootnoteSource:Source64CYCLE 8TextTextTextTextTextTextTextTextUnit of measure*FootnoteSource:Source65TextINCOMINGTextTextTextTextTextUnit of measure*FootnoteSource:Source66RIBBONTextTextText
17、TextTextUnit of measure*FootnoteSource:Source67RINGTextTextTextTextTextUnit of measure*FootnoteSource:Source68UPON 2TextTextUnit of measure*FootnoteSource:Source69CONTINUOUSTextTextTextTextTextTextTextTextUnit of measure*FootnoteSource:Source70CUTOUTTextTextTextTextUnit of measure*FootnoteSource:Sou
18、rce71LINEAR ATextTextTextUnit of measure*FootnoteSource:Source72LINEAR BTextTextTextTextUnit of measure*FootnoteSource:Source73LINEAR CTextTextTextUnit of measure*FootnoteSource:Source74LINEAR DTextTextTextUnit of measure*FootnoteSource:Source75LINEAR ETextTextTextTextUnit of measure*FootnoteSource:
19、Source76LINEAR FTextTextTextUnit of measure*FootnoteSource:Source77LINEAR GTextTextTextUnit of measure*FootnoteSource:Source78LINEAR HTextTextTextTextUnit of measure*FootnoteSource:Source79LINEAR ITextTextUnit of measure*FootnoteSource:Source80LINEAR JTextTextTextTextUnit of measure*FootnoteSource:S
20、ource81LINEAR KTextTextTextTextTextTextUnit of measure*FootnoteSource:Source82LINEAR NTextTextTextTextUnit of measure*FootnoteSource:Source83LINEAR PTextTextTextUnit of measure*FootnoteSource:Source84LINEAR QTextTextUnit of measure*FootnoteSource:Source85PROPELLERTextTextTextUnit of measure*Footnote
21、Source:Source86STEP 5TextTextTextTextTextUnit of measure*FootnoteSource:Source87TextTextTextText2 ON 1Unit of measure*FootnoteSource:Source88TextTextTextTextTextTextAGAINSTUnit of measure*FootnoteSource:Source89TextTextTextTextTextAT WORKUnit of measure*FootnoteSource:Source90TextTextCOUPLED HORIZUn
22、it of measure*FootnoteSource:Source91TextTextCOUPLED VERTUnit of measure*FootnoteSource:Source92TextTextTextTextFOCUSEDUnit of measure*FootnoteSource:Source93New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORKUnit of measure*FootnoteSource:Source94TextTextTextPARALLELUnit of meas
23、ure*FootnoteSource:Source95TextTextTextTextSPLITUnit of measure*FootnoteSource:Source96TextSURROUNDUnit of measure*FootnoteSource:Source97TextTextTWISTEDUnit of measure*FootnoteSource:Source98TextTextUP&AWAYUnit of measure*FootnoteSource:Source99TextTextUP&DOWNUnit of measure*FootnoteSource:Source10
24、0The way managerscollectively behave with respect to useof time,attention,and symbolic actions The people in the organization,consideredin terms of corporate demographics,not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both
25、divided up and integrated Those ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of the organization and common to most of its members The processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asus
26、tainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals.Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5SUnit of measure*FootnoteSource:Source101CustomerClientsDistributo
27、rsCompetitorsSuppliers3CS TRIANGLEUnit of measure*FootnoteSource:Source102SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks ar
28、e both divided up and integrated The people in the organization,considered interms of corporatedemographics,notindividual personalities The way managers collectively behave with respect to use of time,attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to
29、dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S
30、4SUnit of measure*FootnoteSource:Source103StyleStructureStaffStrategySystemsSkillsShared valuesThe way managers collectively behave with respect to use of time,attention and symbolic actionsCapabilities possessed by the organization as a whole as distinct from the individuals.Some companies perform
31、 extraordinary feats with ordinary peopleThose ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of theorganization and commonto most of its membersThe processes and and procedures through which things get donefrom day-to-dayThe organization chart and acc
32、ompanying baggage that showwho reports to whom and how tasks are both divided up and integratedThe people in theorganization,considered in terms of corporate demographics,notindividual personalitiesA coherent set of actions aimed at gaining a sustainable advantage over competition7SUnit of measure*F
33、ootnoteSource:Source104Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIOUnit of measure*FootnoteSource:Source105Change visionChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devi
34、cesCHANGE BOARDUnit of measure*FootnoteSource:Source106 Delta Delta P P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers(particularly middle management)haveskill to lead programimplementationChange in actual be
35、haviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsPeoples understanding,belief and contribution to act on vision and action plan
36、sAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA PUnit of measure*FootnoteSource:Source107Natural owner Relative ability to extract value Low Medium Value-creation potential in business unit High Corporate
37、center skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack”Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACSUn
38、it of measure*FootnoteSource:Source108Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGYUnit of measure*FootnoteSource:Source109Restructuring framework 1 5 4 3 2 PENTAGONUnit of measure*FootnoteSou
39、rce:Source110Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFITUnit of measure*FootnoteSource:Source111Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action program
40、s 1 2 4 5 6 7 8 3 SMILE CHARTUnit of measure*FootnoteSource:Source1123.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARDUnit of measure*FootnoteSource:Source113Stage 1 Stage 2
41、Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGEUnit of measure*FootnoteSource:Source114Selling margin ContributionSalesSelling rateSalesAva
42、ilable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSuppo
43、rt costsTREE PRODUCTIVITYUnit of measure*FootnoteSource:Source115MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATIONUnit of measure*FootnoteSource:Source116Real Perceived Clie
44、nts relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial m
45、arketsDifference in valuation techniqueVALUE SOURCESUnit of measure*FootnoteSource:Source117GANTT10HeaderTextUnit of measure*FootnoteSource:Source118GANTT15HeaderText#Unit of measure*FootnoteSource:Source119TextTextVENN 2Unit of measure*FootnoteSource:Source120TextTextTextVENN 3Unit of measure*Footn
46、oteSource:Source121CONFIDENTIALFrequently Used Template Data DrivenTemplate June 2002 This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey&Company.This
47、material was used by McKinsey&Company during an oral presentation;it is not a complete record of the discussion.Label 1Label 2Label 3AREAUnit of measure*FootnoteSource:Source123Label 1Label 2Label 3Label 4Label 5BARUnit of measure*FootnoteSource:Source124Label 1Label 2Label 3Label 4Label 5Label 1Lab
48、el 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR 2Unit of measure*FootnoteSource:Source125Label 1Label 2Label 3Label 4Label 5BAR BUTTEDUnit of measure*FootnoteSource:Source126Label 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesBAR STACKEDSeriesUnit of measure*FootnoteSo
49、urce:Source127Label 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesBAR STACKED 100%SeriesUnit of measure*FootnoteSource:Source128TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLEUnit of measure*FootnoteSource:Source129Label 1Label 2Label 3Label 4L
50、abel 5COLUMNUnit of measure*FootnoteSource:Source130Label 1 Label 2 Label 3 Label 4 Label 5Label 1 Label 2 Label 3 Label 4 Label 5TitleUnit of measureTitleUnit of measureCOLUMN 2Unit of measure*FootnoteSource:Source131Label 1Label 2Label 3Label 4Label 5COLUMN BUTTEDUnit of measure*FootnoteSource:Sou
