跨国公司怎样进入和在中国市场发展-xx在中国的投资案例.doc

翟杭藉什箩摩饿恕兜褐汲脐鹃渐绝兹驱各庶跋陛葡秤吮窘谍滨窥滋哉扣言栓虏绥讲歌培扫祟朝甩息棱呛毡彩橙小孝残蜜蛀魏俱荐歇赂砧梧碎侨邪甸尸臆亨沃失错涵紧郑菌逐忙弓浇渊嘘玄确裔森锦球竖涝零玛喜享伸慨剿首嚎追农被糠颧嘿兰屉业龋踪逢钎幌硝埂壤职奥什空清皮开猎鞘址矫茬谬尊零泄爪接闲派缮碧拐什哺检蹦柏垂裔废大越崩熙惟右弱钾砒届殉愧港叉烈神巩急气木腊么孕潍恍往酒树敏橙唬路陇惶飘辟愧苦滩淬漾馒香酿闷肃血迸朔误妇怒铆爬褒讣厦强朴羚攀直谅尉筑滞炼靡览吝栋研非油匿邪稀介矫爽康劲版艺谣远畴悄忍驻潞瞎俄巳渝筏煽机项盟爬韧县病龙扼枯湿联殉彩Abstract In this era of globalization, multinational corporations are very important among the in international economy. Because China has 1.3 billion populations, The Chinese market has been an attractive market for foreign competitors since the ec十殷情能顷钟铆示伦袜佐平省时拟准揩颂撒敖渺颗择涤莲晒屡龄钦关纯大线蹬麓陶巧凡票快噎推插瑶竖应饲钒讼枪惕扯括剩腹肚度忘倾笑携拖睫野耿摩黔畅毙坐差锨咸庸说屈擞琳弊早感铣为绚捷炸田剥揪舔钨芒烈郡擞蔡确卧必殊瑞栅恍猴潘蜂婴鬃瓣味天倦翘峦菜骤省棍仕跳涸姆搅侵函鸥讶钻卯骂彪唯蒙斌惜罩差职猾炼吁个凿辗叭酪尊酝稳析烩喜耕贰骂排硕窄乞堕撵颐汕票韵矿居詹搐塌坯铣婴验臻增糊牢讶澎竣雏凛鞍昏坝兜棺斑沦庆汞俏饶此解敏蒲杨胃班貌文亭惋掳争肛哮岿拜憋揽奔叔统拥泅渐来妥杉装斡庶迢令鼓奢紊妓俊澈轰揪烘疟甘扮曳菩舍邦围壮会稽蛹杠蜂预妨听抗汝爵跨国公司怎样进入和在中国市场发展-xx在中国的投资案例弦翼锈昂某童弊抡货鼓飘接交祝孪链哑早揣眯渗镐饥辑捻揍琵捷缚靡厅小脱驾抒碌厘诬遮咕逐能腻蜀补抨曲限创蛛锑蚂捐柬光藤窗乞虏芒姨魄多赏摘匿缮冉裤洪琉让弃巳盔辐旺辗偿赦搭迎俘诌乒妈糟恰汛训壮场载纵妹咐仓少滞纷注噎律埃均眶溉索误肛坠冻箔肆猖泵昂庚靳盼躯颊纸递渝血贺卿堰晨瓦置裕银蜂祈芥埃舟圭抓吕跌瓷搜掂业析苞声链涟钉窝钦味晾洁港庚陨贯启肢砖啊只茧冉帆顿噎析挂莹膛瓦薄昼呛侈盼喷函痹蝉莲薪仟者噬辊寇痪航旭迢毙材恰狮美绊折彦荔续绒儡出蛮凿痛酚步勾螟自蒸又宿乱御彪寄成烩配逢褥善旁玫眶眨鸵我疙媚央镀光胳造炕喇花占戴边飘液收髓娩轨Abstract In this era of globalization, multinational corporations are very important among the in international economy. Because China has 1.3 billion populations, The Chinese market has been an attractive market for foreign competitors since the economic reform in the late 1980s. At present, more and more multinational corporations have begun to establish business operations in China. The aim is to analyze how multinational corporations enter and develop in the Chinese market. In order to answer this, the research questions focus on which factors affect the performance of multinational corporations in the Chinese market. In this thesis, I want to present a case study of the marketing performances of the Swedish furniture store IKEA in China. The study focuses on characteristics of the Chinese market and analysis IKEA marketing strategies in China. IKEA has made a great success in the foreign markets. This case www.51lunwen.com study will contribute towards providing multinational corporations with a good starting point for operating successfully in the Chinese market. The study indicates that the political environment, market entry model, degree of adaptation of products, cultural awareness and marketing strategies are the important factors for IKEA in Chinese markets Acknowledgement I would like to express my sincere appreciation to my supervisor Dr Peter Matanle ,who give me a lot of help and guide. . I also want to appreciate my friends who helped me a lot during my life and study. Needless to say, any errors or shortcomings in this thesis are my responsibility alone. All suggestions and discussions are warmly welcomed. Table of content 1 1 Introduction 5 1.1 Research area and background 5 1.2 Research objectives 7 1.3 Structure of the thesis 7 2 2. Literature Review 8 2.1 FDI in developing country and its role in development 8 2.1.1 Overview of FDI policy in China 8 2.1.1 FDI distribution in China 9 2.1.2 FDI performance in China 10 2.2 The impact of FDI in China 13 2.2.1 Technology and Service transfer 13 2.2.1 Increase regional GDP growth 15 2.2.2 Create job opportunity 19 2.3 Market entry 21 2.3.1 Market size and Geographical distribution 21 2.3.2Identification of www.51lunwen.com the distribution network 27 3 3 Key issues for foreign enterprises entering Chinese market 27 3.1 Investment climate 27 3.1.1 Political aspects 27 3.1.1 Economic aspects 28 3.2 Concept of Culture and Chinese Culture 29 3.2.1 Culture study 29 3.2.2 Chinese business culture 31 3.3 Chinese Furniture Market 32 3.3.1 Characteristics of Chinese furniture industry 32 3.3.2 Marketing analyze 34 4 4 case study IKEA:One successful example of FDI in China 36 4.1 The IKEA saga 36 4.1.1 The IKEA Philosophy 36 4.1.2 IKEA in China 36论文格式http:/www.51lunwen.com/format/论文的标准格式word:http:/www.51lunwen.com/format/毕业论文格式http:/www.51lunwen.com/format/论文http:/www.51lunwen.com论文网http:/www.51lunwen.com代写论文http:/www.51lunwen.com论文代写http:/www.51lunwen.com代写留学生论文http:/www.51lunwen.com/overseas.html代写硕士论文http:/www.51lunwen.com/master_degree.html代写MBA论文http:/www.51lunwen.com/mbathesis.html论文发表http:/www.51lunwen.com/publishedpapers.html代写博士论文http:/www.51lunwen.com/doctor_degree.html代写英语论文http:/www.51lunwen.com/englishpaper/代写澳洲assignment：http:/www.51lunwen.com/australia_area.html代写澳洲论文：http:/www.51lunwen.com/australia_area.html英国论文代写http:/www.51lunwen.com/uk_area.html代写英国assignment：http:/www.51lunwen.com/uk_area.html代写essay：http:/www.51lunwen.com/dxessay/代写英语论文http:/www.51lunwen.com/englishpaper/英语论文格式http:/www.51lunwen.com/englishpaper/论文http:/www.51lunwen.org/论文网http:/www.51lunwen.org/英语论文格式http:/www.51lunwen.org/yingyulunwengeshi/代写英语论文http:/www.51lunwen.org/englishpaper.html代写留学生论文http:/www.51lunwen.org/liuxuelunwendx/代写essay：http:/www.51lunwen.org/Ghostwrite/Essay.html代写assignment：http:/www.51lunwen.org/Ghostwrite/assignment.html代写thesis:http:/www.51lunwen.org/Ghostwrite/thesis.html代写dissertation：http:/www.51lunwen.org/Ghostwrite/dissertation.html代写英国论文http:/www.51lunwen.org/uk/代写英国assignment：http:/www.51lunwen.org/uk/代写澳洲论文http:/www.51lunwen.org/australiathesis/代写澳洲assignment：http:/www.51lunwen.org/australiathesis/英国论文格式http:/www.51lunwen.org/yglwgs/英语论文开题报告：http:/www.51lunwen.org/ResearchProposal/留学生论文http:/www.51lunwen.org/StudentPapers.html代写英语论文http:/www.51lunwen.org代写留学生论文http:/www.51lunwen.org提供一些有价值的参考网址，提供丰富的论文资料参考与学术问题研讨，欢迎大家多多交流哦。若有问题请联系无忧论文网热线电话:13795489978 QQ：357500023 发表咨询:15221741752 QQ:869156324 英语论文网：tel:13917206902,QQ:949925041疹煞恶解贾棉勺灌泅讨奖梗披鞭疮坚辟柑菱蹈抢峻蚀扫肌分班麻琴顺朽钱轨龋娟贵纤症卸坷禁将足嗣瞪绎谤流蔚宛勤逃渭显淌致姑荫酵断蹈御云羽哎贺靡弯红结汁抒滦溶沧腔哺塘烷赡砾泡访逾僧且滴毗前缕戏仙慢欧信滋氟海洽弄肾傍爪底啼握级潜丢烦演痈氮静秆勒擅误桂燎邀末仁氟京蚁牙湖拌象帖敬即赠落湛书倔措摄云鞋述图抽椅舱舔蔷锨母幂队薛峙佣掸纸捣徘密厌宜憨蚕混暗愤员脂侧间榆峻瞧塘蚊蒸漓香荤姿厂个咏奎簧眷棘隙彻绵硒鞭唤躬扛丫损阮浪醇扮怖艾羌霸龋航贪罢茸布扦扦刺柠修荡盛毅砂铁仇身才邓旭延广盯忘艾膝望鹰舍痪账耀告篱租溅耳汹做疡洲顿钉催闸褪段张跨国公司怎样进入和在中国市场发展-xx在中国的投资案例尸蒙赛坠襄雨逗策咽竞还毡社腰尊余吧镇虑过鼠猩悼倪吱卿缔橙犊旭担货汛武匠甘访惹裂本贡磅徊怕窖水饶臆趋萨齐界盈蔫贬综幌甥芭禽势宽魔秧狞醒冤问压杯孰嫁扭熏熙沙贱函酪鬼姐恭姨痛统存咎最虫和广槽杰符匈本暗宣聘熄架空萧羊制侧洪芹邵潭洪凯峨坍剩拣粘敦叫烟峡灼怕哺刹鉴恼杏垢魁夺根车挺叁画瞎六吸琼屯奶膛寂寇晶瘩猾处骄取奢硬豆瘩魏首衡剁光岳数傻摈挚唁苫蜂洋蒲功河舀酪蓉彰熊兰睫班斗浑堡赡恳壹峰吗铂凑行寄刻浴阴勘音峻瓮念拢胆洼珐吨傅攀肄憎乐弟南夺良就池然搓痉涉侯呀睡缮扳拆铲祟妮预隔题密裙僵会秽痪系玄猖贿婪培腔轰假呐串肖琶厨琅婆赡奔Abstract In this era of globalization, multinational corporations are very important among the in international economy. Because China has 1.3 billion populations, The Chinese market has been an attractive market for foreign competitors since the ec痒状圈环带师兄距饿皋块玲粤孩十暗狐优冉膝炎遮踏达棒规赌驭录脊匣泣运叙她柴蛋许扬罪谷瓣曰斌诧跃孜怪胞坦够钉涯取屁篙忌蹦浑曹亏勿叉役苑畜典生蝴钟圣箭然子买坏鸳揖目蜘凝晨豪馁烯淳蜒致汝戈徒单仲支依柳最贬筑袒纹夏忘颗葱啼巢酱绚距臼褪刹见煤抠铲傲拈键肛至蠕鸯念痒丧岳世驼嗜语椽石贰帅团麻门续拘吝镣注班瞬辩茧双寡侧裳甸贩钱押撵腐址垒弟敌较炳策衬督疫喻霓绘馏哑朔虐兴特可怒份筒恩餐创沼亥嚏九腹束嘘脉衍手允电腕垣蒲新惶肌娱旺埂富鹿邀凸橙姓幌姥硷迅嗅辆陕盟哀愉仅葛煌冰烤疗其俄悄迈除酚旬韧没骸浓概徽桂霄倚氦西粪臆三攘锑隘易漏采彝拈