1、2021国家开放大学电大本科商务英语3期末试题及答案（试卷号：1380）一.女际用IB1MH I。分，8小U2分）l-s正确的偈句霓成下列对语,并将答髯序号耳在UH域上。L Excuse me It nundii for Rtrrngth&v wenkrirsaesf upportuntliri mid fhrrMf.A. hnw do you know by SW( TH. whul tlu you menn by SWOT?C. what U your meaning by SWOT?2. KathytTd like you tn meet Magxic Jncnbs _ MnRKiiu
2、Youerc 血inq n gr?t j IA. Pm plcaeicil io merf youB. hgrtMi To y youC Im happy lu meet you looWelL if ih What about the RcAcnrch and (k-vrlopment Dcpiittment?4 GimmI aftrrnonn Can I help you?- A drpDMt account or n currcni account?A. Thsk you. Td like hi urdrr a checkbook.I5r Sorry. 1 don*t hvr n hnn
3、k account At ML Ym, Id like to open hh acruunt,5. 一UnuAlly (hr sirnilnr coniractu ine(l with other curiMKncc# ore brined on 12 months.A. Whnt ia tlu* dradlmr for the con%trurlion7B. How lonx is yuur cariRigninrnt tcrrnt normally?C Wha! lo you think ol ihr ppcr work for the coittrnrt?ZeWflZ*tt(Mtt30
4、分.铝小H 2 分)O_2OB：0QVT9B的句子,从A.H、C三个站项中端出一个!境入空白处的怕麦逸攻.并将答 髯序号耳在备峨上6. When you tent in your report, you l*o hvc to file a report your trip.A. which summAFixeK iiimmartaingsummArixe7. One of ihr w”n to hrlp you stay energiied m to engaHe in quick convcruation withhitfh ener|(y collmg” becAwac lheir pos
5、itive energy m” y,# A. refreahA cctC. diicourAKcThe orxanitAHon Btarted with a nmoll number o( childrentrn to welvetC. which1(X Somriime* a aituaiion will direct tylc of mannHnirnLA. call outH. call onC. call for11. I have monthly remhunem _to nic from thr Curuda EmbaBy nd I d liketo huve the money
6、paid into an iiccounfeA. cniB. wendC. beinw sent12. One of tho iidvntKc9 of online bnnkinx is that it aIIowb you ntrnnwybetween uccuuntu rffectively traniifcrI 山ink our mArkriing tenm inMnd the ufter-Milcii wervier in (ari ndeHeetive.A. qualiryingR. quAlihedC being quAlifiedM. Hlrajir find onclcmd o
7、ur brochure and other le(lctour range of ervicc*.A, outlined& outlineC oullitiinK15. Servin* ovrreA iiiMomcr* tuny often hr done by phonra. fnxr letter* or rmmlt 一 * rnuny pcr i ria I ued,B. individunlucdC. irnprri#hxcd18. 1 hry the royfthieat includtriK patent rt|(hit proprietary icclinnluKyi copyn
8、ght. tnidemnrk right and no on.A, point hnw fo19. 1( you need other tnx regiMrAfionii in Addition to lhe AHN. you moy nerd to provide mformntiun.AcadonulH additional visitors and members of the public. Moreoverw these people may be friends or jsirAngrr!； people oi your own age. or people who are you
9、nger ar older than you.The rchtiOBship you hnve with a person det ermines the kind of hngiuge you umc For example itf 5 not appropriate to suy Hi haw nrc you! when mcciing thr Mnnngjng Director of a large compAny or to sAy 1 Good mumitig ilf s a Hreat pleasure to meet you * when being introduced to
10、a person youll be working closdy with in the me team.People usually form an impression of you from the way you speak nnd behave nor just from the way you du your work- People in different coiintries have different Kleo% of what sounds friendly polite or sincere - and ol whal sounds rude or unfriendl
11、y! food mnnners in yotir culture m/iy be considered bad manners in another. Sometimes your body Inngunge. gestures and expressions may tell peupie more about you thfin the words you use.21. Thu topic of the passage is.A. nrlf*iinagc in buinrsn nitutian11 the importance of appropriate choicr of limRi
12、uigeC. dcnltng with people tn buineB!t22. Thr InnUAgc you uar when tnlking with people in business is decided by.A. your rehrionhip with the particuiar person15. yourselfC. your bo23. People usually form an impression of you from .A. your way of doing jobsB. your Inngimge nnd mannersC. your facial e
13、xpressions24. Good mflnnrrs in your culture may be considered bad manners in another. Goodmanners in this statement mean.A. to behnve politely8 to behove lovelyC to behave agRressivciy25. The message of the Hrticle is thnt.A. deflhng wnh people sucirrsMfuUy in business is not easyH. elipnrs with dif
14、ferent cultural background is most challengingC language plays a very importnnt role in setting up business relationship26-3。通：根据短文内容判断给出的培句是否正确.正砺的写.错误的写笄将答复写 在答怨蛾上。Passage 2There arc eight traditional functions of marketing：(1) Buying： A marketer focuses on buyers1 nced and desirw in order to deci
15、de what products to nirtke available Understanding buyers* behavior is of great importance.(2) ScllinR： Marketers usually view selling as a persuasive activity that in completed through promotion. Selling includes personal sellings Advertisingt and other selling melhcxh. h ia probably the function o
16、f marketing that we most often see in our daily life3) Transporting! Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.(4) Storingi Like transporting storing is an aspect of the physicnl distribution of product氏 Stonng incl
17、udes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility,(5) Grading： Grading involves sorting products according to size and quality. Thisrnaken buying and selling eaaicr because it reduces the need (or inspection and sampling.(6) Financing： F
18、or many products# such m automobiles nnd new homes possible.B.肓作(一85作文，共20分)31. 根辑要求写作文You have mode an appointment with your client* but failed to keep it. Write a letter of apology to your client according to the information below.(1) apulugixc for your failure to keep the appointmenti(2) explain
19、your reason to yaur client：(3) express your wih to make another appointment.试题答案及评分标准交际用谓（共计10分.每小n 2分）I5 JB：逸择正砺的语句完成下列对话.并将答*序号琦在答剧纸上.1- B 2- A 3. C L C 5. H二,可正与馆构（共计30分,每小H 2分）N_20 .:朝侬下而的句干.从AJIJ三个i&qj中选出_个能堵入空白处的正1堪璃,并将答 *序号现在答8城上.9. A1. AIL A12. C13. B15. C16. C17, A19. H20. C三.li*理*（共I。分.每小I
20、S 分）21-25:WiXfflA.从A、H、C三个选18中选出一个正碑答案,并将答案序号可在答81蛾上。21. C 22. A23. B24. A 25. A26-WH：根揖短文内害判断饴出的ta句是否正碗,正瑞的号“1。钳谟的耳“FL并格有案写在答峨上.26. T 27. T 28. F 29. T 30. F四胃作（共20分）3L根据要求与作文.范文r m sorry, my dear friend. I know that everything Ive done so far has beenfutile. ButI dont want you to misunderstand me,
21、 because I have something urgent to do, so I didn，t keep the appointment on time. I know you prime minister stomach can punt the boat to this matter, I am very sorry, but, I do not want this matter to affect our feelings, so, forgive me, thank you, dear friend Ill take a rain check. I hope youre okay with it
