1、publicserviceadvertising公益广告creative/originaladvertising创意(chuny)广告第1页/共24页第一页，共25页。puffery:a flattering commendation,esp.for promotional purpose（鼓吹(gchu)）第2页/共24页第二页，共25页。Dotheyusepuffery?第3页/共24页第三页，共25页。第4页/共24页第四页，共25页。第5页/共24页第五页，共25页。第6页/共24页第六页，共25页。theads:objectiveorsubjectivea.Thiscoffeeist
2、hebestyourfriendswillloveyou.b.Thiscatfoodwillmakeyourcatpurrwithdelight.c.Thisall-wheeldrivecarwillletyouget10kmsforeverylitreoffuel.d.Wedesignthebesthouseintheworld.e.Signupthiscreditcardnow,andgeta10%discountonbankfees.f.Bubbles!Kidsfavouritesoftdrink第7页/共24页第七页，共25页。objective:based on facts subj
3、ective:based on opinions&feelings第8页/共24页第八页，共25页。Thewords:OorS statementclaimdataassertionboastbelief第9页/共24页第九页，共25页。PufferyinAdvertisement MatchingHeadingstoParagraphsHistoryofPufferyChecksonDeceptiveAdvertisingExamplesofCompaniesGuiltyofDeceptiveAdvertisingReasonsforMonitoringofPufferyinAdvertis
4、ingSummaryofRoleofPufferyinAdvertisingDefinitionofPufferyPufferythatisAcceptableParaAParaBParaCParaDParaEParaF第10页/共24页第十页，共25页。TRUE/FALSE/NOTGIVEN(NG)_Somepeopleargueagainstpufferybecausebuyersmightbelieveeverythinginadvertising._Acourtcaseisawayofdeterminingwhetheradvertisingisdeceptiveornot._Puff
5、erydatesfromthedaysoftelevisioncommercials TTF第11页/共24页第十一页，共25页。_Caveatemptormeansthatthesellerhasaresponsibilityforanyproblemswiththeitemsold._“Theworldsbestcoffee”isanexampleofpuffery._“Theworldssafestchainsaw”isanexampleofpuffery._Peopleshouldcarefullycheckpricesbeforetheybuygoods.FTFNG第12页/共24页
6、第十二页，共25页。Thewritersmainideais:A.Pufferyispartofadvertisingandisusuallynotharmful.B.PufferyisarecentconcernC.Pufferydoesntoccurveryfrequently.D.PufferyisanAmericanproblem第13页/共24页第十三页，共25页。Payattentiontothe“wordsinbold”p47,part9.第14页/共24页第十四页，共25页。Wordspracticeonp45-46第15页/共24页第十五页，共25页。Enjoytheclas
7、sicalads.第16页/共24页第十六页，共25页。Goodtothelastdrop.Tome,thepastblackandwhite,butthefutureisalwayscolor.对我而言，过去平淡无奇(pngdnwq)；而未来，却是绚烂缤纷。滴滴(d d)香浓，意犹未尽。（麦斯威尔咖啡）第17页/共24页第十七页，共25页。ObeyyourthirstAdiamondlastsforever钻石(zunsh)恒久远，一颗永流传服从(fcng)你的可望第18页/共24页第十八页，共25页。MosquitoByeByeByeTimeiswhatyoumakeofitAKodakM
8、oment蚊子(wnzi)杀杀杀天长地久(tinchngdji)就在柯达一刻(yk)第19页/共24页第十九页，共25页。科技(kj)以人为本让我们(wmen)做的更好第20页/共24页第二十页，共25页。Feelthenewspace感受(gnshu)新境界Justdoit只管(zhgun)去做Startahead成功之路，从头开始Therelentlesspursuitofperfection不懈(bxi)追求完美第21页/共24页第二十一页，共25页。CometowheretheflavorisMarlborocountry.光临风韵(fngyn)之境万宝路世界Taketimetoind
9、ulge尽情(jnqng)享受吧！Intelligenceeverywhere智慧(zhhu)演绎，无处不在Thechoiceofanewgeneration新一代的选择第22页/共24页第二十二页，共25页。Homework:Writeashortpassageofadeffectsonbuying.第23页/共24页第二十三页，共25页。谢谢您的观看(gunkn)！第24页/共24页第二十四页，共25页。内容(nirng)总结public service advertising。creative/original advertising。We design the best house in the world.。Summary of Role of Puffery in Advertising。Puffery is part of advertising and is usually not harmful.。谢谢您的观看(gunkn)第二十五页，共25页。
