Animation Market in China 2010 - Trends, Competitiona and Key Developments.pdf
Animation Market China (Part II) August 2010 2ANIMATION MARKET IN CHINA 2010.PPT Executive Summary Market Drivers 2008: 1USD = 6.9 RMB; 2009: 1USD = 8.7 RMB; 2010: 1USD = 6.8 RMB 7ANIMATION MARKET IN CHINA 2010.PPT Investors are capitalizing on the growth potential of the players in the animation segment Private Equity and Venture Capital firms are investing in the animation sector in China in order to capitalize on the growth potential of the sector There have been various investment deals in the sector between 2006 and 2009 Production of animation content is a capital intensive business so infusion of funds helps the companies to expand their operations Investment Deals Growth opportunities is attracting investors Source: Zero2IPO “Behind the Rise of Local Animation Industry in China”, Jul 2009 USD 35 mnJoyinter Inc.Three Investment House, SAIF Partners May 2006 Jul 2008 USD 7 mnCartoon 121Probe CapitalOct 2008 N.A.Jiang Tong Animation Co. Ltd. Wuhan Sunshine Fund, Shanghai Sunshine Fund May 2009 N.A.Hunan Greatdreams Cartoon Media Ltd. Co. Right Sun, Sequoia Capital May 2006 - Jun 2009 Value CompanyInvestorTime Period Note: Average Exchange Rate 2008: 1USD = 6.9 RMB; 2009: 1USD = 8.7 RMB; 2010: 1USD = 6.8 RMB 8ANIMATION MARKET IN CHINA 2010.PPT Market Overview Drivers Company Website Headquarters Guangzhou Founded N.A. ProductsAnimation movies, toys Key PeopleCai Dongqin Chairman Company Snapshot: Guangdong Alpha Animation and Culture Co. Ltd. Business Highlights Corporate InformationFinancial Performance 81.0 67.9 65.465.4 0 20 40 60 80 100 0 5 10 15 20 Profit USD mn 201020072008 Revenue Profit / Loss 2009 Revenue USD mn 10ANIMATION MARKET IN CHINA 2010.PPT Domestic Players (2/9) The company is an investment holding company, engages in the design, development, and operation of online games primarily in the Peoples Republic of China In 2010, it acquired Fujian TianDi Animation Technologies Co. Ltd, a company involved in digital animation and 3D animation Source: Press Articles; Company Website Headquarters Fuzhou Founded 1999 ProductsOnline Games Key PeopleDejian Liu - Co-Founder and Chairman Company Snapshot: NetDragon Websoft Inc. Business Highlights Corporate InformationFinancial Performance 91.1 87.3 88.3 15.6 0 20 40 60 80 100 0 10 20 30 40 50 60 2006200720082009 Revenue USD mn Profit USD mn Revenue Profit / Loss 11ANIMATION MARKET IN CHINA 2010.PPT Domestic Players (3/9) Corporate InformationBusiness Highlights CCTV Animation Inc. is a wholly owned subsidiary of CCTV (China Central Television) Its main business includes original animation production, distribution, merchandising, licensing and cooperation in new media It has more than 700 hours of high-quality animation series (permanent IP rights) which is steadily increasing at over 5,000 minutes annually Company Snapshot: Chongqing Dinv Ares Filming Production Co. Ltd. Source: Press Articles, Company Website N.A.Founded HeadquartersN.A. ProductsAnimation Films Key PeopleWang Ying - General Manager Corporate InformationBusiness Highlights Animation ReleasesProducts HeadquartersChongqing FoundedN.A. Key PeopleN.A. The Company is a wholly owned subsidiary of China Digital Animation It operates as a film, television and animation production company Company Snapshot: CCTV Animation Inc. 12ANIMATION MARKET IN CHINA 2010.PPT Domestic Players (4/9) Corporate InformationBusiness Highlights The Company is an animation and film production house. It aims to create original animations for Chinas new generation Its annual output is 5,000 mins ? In 2009, its debut movie “The Super Adventure” made USD 10 mn at the box office, which was a record ? Also in 2010, it launched a sequel “Pleasant Goat and Big Big Wolf-Desert Trek: The Adventure of the Lost Totem” which made USD 19 mn Company Snapshot: DigiWorks Animation Studio Source: Press Articles, Company Website 2003Founded HeadquartersGuangzhou ProductsAnimation Films Key PeopleN.A. Corporate InformationBusiness Highlights Animation releases, gamesProducts HeadquartersShangha Founded2002 Key People Zhang Limin - Co-Founder and Chief Executive officer The Company is engaged in the design and production of 3D and CG animation for television programming, films, games, and virtual simulations Company Snapshot: Creative Power Entertaining (CPE) Note: Average Exchange Rate 2009: 1USD = 8.7 RMB; 2010: 1USD = 6.8 RMB 13ANIMATION MARKET IN CHINA 2010.PPT Domestic Players (5/9) Corporate InformationBusiness Highlights The Company focuses on the research on computer animation software, the production of cartoon programs, and the development of cartoon derivate products It has an employment base of 3,500 while annual animation capacity is 15,000 minutes Its broadcasting amount of original programs accounts for 30% of the overall amount in China Company Snapshot: Jiang Tong Animation Co. Ltd. Source: Press Articles, Company Website 2004Founded HeadquartersChangsha Products Animation programs, spin-off products Key People Wang Hong - Co-Founder and Chairman Corporate InformationBusiness Highlights Children animation contentProducts HeadquartersHubei Founded2000 Key PeopleZhu Youlan CEO Involved in animation program production, brand promotion, licensing, children's books publishing and animation OEM services Has an annual production capacity is over 5,000 minutes It operates four subsidiaries: Beijing Tao Times, Chengdu Top Animation, Changzhou JT Animation and Guangzhou JT Animation Company Snapshot: Hunan Greatdreams Cartoon Media Ltd. Co. 14ANIMATION MARKET IN CHINA 2010.PPT Domestic Players (6/9) Corporate InformationBusiness Highlights It provides one-stop animation outsourcing service to meet the demands of overseas and domestic clients The company also engages in the production of 3D animation and images for various sectors, including animation movies, TV animation films, movie and TV stunts, visual effects projects Company Snapshot: Shanghai Animation Film Studio Source: Press Articles, Company Website 2004Founded HeadquartersBeijing Products3D Animation Key PeopleN.A. Corporate InformationBusiness Highlights Animation FilmsProducts HeadquartersShanghai Founded1957 Key PeopleN.A. A subsidiary of Shanghai Film Group, it has the largest animation production base in China The entity develops and manages the production and distribution of animation and childrens films, the publication and marketing of animation books, magazines and other media formats ? Also commercialising intellectual property rights (IPR) and handling the merchandising of clothes, toys and stationary based upon animation designs Company Snapshot: Lonma Entertainment International Co., Ltd. 15ANIMATION MARKET IN CHINA 2010.PPT Domestic Players (7/9) Corporate InformationBusiness Highlights The Company operates as an animation production company in China It produces 3D and 2D animation feature films, animation TV series, game cinematics, and short mobile TV animation series. It markets its animation productions through a network of distributors in China and internationally Source: Press Articles, Company Website 2003Founded HeadquartersShanghai Products3D and 2D Animation films Key PeopleN.A. Corporate InformationBusiness Highlights Company Snapshot: Shanghai Hippo Animation Co. Ltd. The Company engages in the production, research, and development of computer animation It has produced the T.V. series “3000 Whys of Blue Cat” and has been aired on more than 1000 TV stations across China Also, it has been aired in several overseas markets, including Hongkong, Taiwan, USA, South Korea and Indonesia N.A.Founded HeadquartersChangsha Products Animation Releases and derivative products Key PeopleN.A. Company Snapshot: Sunchime Cartoon Group Co. Ltd. 16ANIMATION MARKET IN CHINA 2010.PPT Domestic Players (8/9) Corporate InformationBusiness Highlights It is an animation studio It is developing three traditional animated film with each presenting a unique visual style and each in various stages of production ? These include Deity Hunters aka God Hunters - a strange new twist on the legend of Wukong (the Monkey King), Ksitigarbha - a semi sci-fi cautionary tale with Buddhist overtones and Legend 333 aka Kuiba - an oriental fantasy adventure for kids Company Snapshot: Virtuos Ltd. Source: Press Articles, Company Website 1992Founded HeadquartersBeijing ProductsAnimation Movies Key PeopleWu Hanqing - CEO Corporate InformationBusiness Highlights 3D AnimationProducts HeadquartersShanghai Founded2004 Key PeopleN.A. The company provides outsourced production services to the video games industry in China The services include texture creation, 3D animation, character animation It has strategic partnership with Legend Capital, Withub, Shanghai Jiaotong University, Sony Computer Entertainment, Nintendo, Microsoft, Game College, 3dsense Media School, and Jadason Company Snapshot: Vasoon Animation 17ANIMATION MARKET IN CHINA 2010.PPT Domestic Players (9/9) Source: Press Articles, Company Website Animation ContentProducts HeadquartersHanzhou FoundedN.A. Key PeopleWu Jianrong Chairman It is an industrial conglomerate active in a variety of businesses including animation and construction Has created 24 classic cartoons relating to 12 themes Zhongnan Animation has cooperated with over 20 enterprises in producing such derivative products as costume, shoes, hats and toys The revenue yielded from the sale of animation derivative products is approximately USD 290 mn Company Snapshot: Zhongnan Group Business HighlightsCorporate Information 18ANIMATION MARKET IN CHINA 2010.PPT Foreign Players (1/1) Source: Press Articles, Company Website Animation movies, gamesProducts HeadquartersTaipei Founded1988 Key PeopleN.A. It engages in the production of 3D animation and commercials and architecture simulation The company produces Common Gateway Interface (CGI) Digital Versatile Disc (DVD) movies, Television (TV) series, and game movies Company Snapshot: CGCG Inc Animation filmsProducts HeadquartersTokyo Founded1954 Key PeopleSusumu Tsukamoto Vice-President Company Snapshot: Kadokawa Group Holdings Inc. In 2010 this Japanese media conglomerate formed a joint venture with Guangzhou based animation company to produce animated movies and comics The joint venture has been formed with a capital of USD 4.4 mn and has an employee strength of 20 By 2012, the joint venture plans to post sales of USD 11 mn Note: Players in Taiwan have been considered as foreign players; Average Exchange Rate 2010: 1USD = 6.8 RMB; 1USD = 90.26 YEN Business HighlightsCorporate Information Corporate InformationBusiness Highlights 19ANIMATION MARKET IN CHINA 2010.PPT Thank you for the attention About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The companys expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. 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