Homewares in Western Europe.pdf
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1、 Western Europe - Homewares 0203 - 2420 - 2012 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1 MarketLine Industry Profile Homewares in Western Europe April 2013 Reference Code: 0203-2420 Publication Date: April 2013 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS
2、A LICENSED PRODUCT AND IS NO T TO BE PHOTOCO PIED Western Europe - Homewares 0203 - 2420 - 2012 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 2 EXECUTIVE SUMMARY Market value The Western European homewares market shrank by 0.4% in 2012 to reach a value of $95.8 bi
3、llion. Market value forecast In 2017, the Western European homewares market is forecast to have a value of $105 billion, an increase of 9.6% since 2012. Category segmentation Home hardware is the largest segment of the homewares market in Western Europe, accounting for 49.9% of the markets total val
4、ue. Geography segmentation Germany accounts for 21.1% of the Western European homewares market value. Market rivalry Players within the market are diversified retailers, such as department stores or supermarkets, which are not critically reliant upon homeware sales, easing rivalry. Western Europe -
5、Homewares 0203 - 2420 - 2012 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 3 TABLE OF CONTENTS Executive Summary2 Market value 2 Market value forecast.2 Category segmentation2 Geography segmentation 2 Market rivalry .2 Market Overview .7 Market definition7 Market
6、analysis .7 Market Data8 Market value 8 Market Segmentation .9 Category segmentation9 Geography segmentation 10 Market distribution 11 Market Outlook 12 Market value forecast.12 Five Forces Analysis 13 Summary 13 Buyer power.14 Supplier power 15 New entrants .16 Threat of substitutes.17 Degree of ri
7、valry18 Leading Companies19 Carrefour S.A. .19 Ikea Group .23 Marks and Spencer Group plc 24 Metro AG 27 Appendix.31 Western Europe - Homewares 0203 - 2420 - 2012 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 4 Methodology 31 Industry associations32 Related Market
8、Line research32 Western Europe - Homewares 0203 - 2420 - 2012 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 5 LIST OF TABLES Table 1: Western Europe homewares market value: $ billion, 200812(e).8 Table 2: Western Europe homewares market category segmentation: $ bi
9、llion, 2012(e) 9 Table 3: Western Europe homewares market geography segmentation: $ billion, 2012(e).10 Table 4: Western Europe homewares market distribution: % share, by value, 2012(e) .11 Table 5: Western Europe homewares market value forecast: $ billion, 201217 12 Table 6: Carrefour S.A.: key fac
10、ts 19 Table 7: Carrefour S.A.: key financials ($) 20 Table 8: Carrefour S.A.: key financials () 20 Table 9: Carrefour S.A.: key financial ratios .21 Table 10: Ikea Group: key facts23 Table 11: Marks and Spencer Group plc: key facts 24 Table 12: Marks and Spencer Group plc: key financials ($) 25 Tabl
11、e 13: Marks and Spencer Group plc: key financials () 25 Table 14: Marks and Spencer Group plc: key financial ratios .25 Table 15: Metro AG: key facts 27 Table 16: Metro AG: key financials ($) 28 Table 17: Metro AG: key financials () 28 Table 18: Metro AG: key financial ratios .29 Western Europe - Ho
12、mewares 0203 - 2420 - 2012 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 6 LIST OF FIGURES Figure 1: Western Europe homewares market value: $ billion, 200812(e) .8 Figure 2: Western Europe homewares market category segmentation: % share, by value, 2012(e).9 Figure
13、 3: Western Europe homewares market geography segmentation: % share, by value, 2012(e) .10 Figure 4: Western Europe homewares market distribution: % share, by value, 2012(e) 11 Figure 5: Western Europe homewares market value forecast: $ billion, 201217.12 Figure 6: Forces driving competition in the
14、homewares market in Western Europe, 2012 13 Figure 7: Drivers of buyer power in the homewares market in Western Europe, 2012.14 Figure 8: Drivers of supplier power in the homewares market in Western Europe, 2012.15 Figure 9: Factors influencing the likelihood of new entrants in the homewares market
15、in Western Europe, 2012 16 Figure 10: Factors influencing the threat of substitutes in the homewares market in Western Europe, 2012 17 Figure 11: Drivers of degree of rivalry in the homewares market in Western Europe, 2012 18 Figure 12: Carrefour S.A.: revenues thus increasing choice and enhancing b
16、uyer power. Whilst many of the same product lines are stocked by different retailers, there are instances where a certain product is stocked selectively. This limits buyers choice of retailer and thus reduces buyer power. Price sensitivity is relatively high and most product lines are commonly avail
17、able from a spectrum of different retailers. In addition, most buyers have the discretion to shop around. Some homewares may also be considered luxuries rather than necessities. With the exception of some luxury homeware retail companies, brand strength is relatively unimportant and enhances buyer p
18、ower. Price is a more significant factor than brand loyalty; supermarkets or department stores own brands or shopping at retailers with a reputation for low-cost, such as IKEA is prevalent. Overall, buyer power is moderate. Western Europe - Homewares 0203 - 2420 - 2012 MARKETLINE THIS PROFILE IS A L
19、ICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 15 Supplier power Figure 8: Drivers of supplier power in the homewares market in Western Europe, 2012 SOURCE: MARKETLINE M A R K E T L I N E Manufacturers of homeware typically have small- to medium-sized operations and often specialize in one area
20、, such as pottery, glassware, metallurgy or soft-furnishings. Due to the expertise required, backward integration of homeware retailers into manufacturing is not common. Many manufacturers rely on retailers to market and sell their products and this constrains their power as suppliers. Brand tends t
21、o be relatively unimportant to end-consumers, who are generally more concerned with the quality and design of the product, as well as value for money. The lack of brand strength restricts the ability of manufacturers to dominate the market. However, the ability of suppliers to diversify their produc
22、t through design and quality is a concession. The general absence of long term contracts, due to the wide availability of products and easy access to products similar to branded ones, means switching costs are relatively low. Overall, supplier power is moderate. Western Europe - Homewares 0203 - 242
23、0 - 2012 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 16 New entrants Figure 9: Factors influencing the likelihood of new entrants in the homewares market in Western Europe, 2012 SOURCE: MARKETLINE M A R K E T L I N E Low brand loyalty means that it is relatively
24、 easy for new players to enter this market. This is especially true of established retailers, where sales are driven by their general branding and existing customer base. Such large retailers also benefit from economies of scale that allow them to negotiate better deals with suppliers and be more pr
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