report of payment card acceptance project.ppt
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1、Qualitative Report For VISA Payment Card Acceptance In Sanya,Prepared for: VISA Prepared by:Nielsen Date:Oct, 2011,Title of Presentation,凭给掳秦脖淆番厦愉呻寝燃谬轩米刚茄袱吩鞭伺硅芯溺拳偶隔蚌眺廖据诚report of payment card acceptance projectreport of payment card acceptance project,Gentle Reminder,This report is based on qualitat
2、ive research. Qualitative research seeks to understand the views, attitudes and opinions of the selected sample Thus, as with all qualitative research, we make our usual reminder that the findings are not to be interpreted in any quantitative sense. Instead, they reflect the attitudes and opinions o
3、n the subject under study among a small yet relevant samples of individuals These findings are only to represent the thoughts of the respondents who took part in this study,值苦早妨它创鲤冒娄铰摈姐募胶痴激荤县燥序直确享抿粱凹兼力俞奋丽含report of payment card acceptance projectreport of payment card acceptance project,TABLE OF CON
4、TENT,Research Recall Detailed Findings Merchant Current development situation Overall perception of different payments Key triggers and barriers of different industries Accommodation Shopping Transportation Entertainment Restaurant Acquirer Development strategy in card payment Merchant, Acquirer and
5、 Card association Current relationship and communication channel Key development process of card payment Perception of VISA Conclusion & recommendation,掂疲睛苍馏方蘑娇冶唾腰弓桶诉武痉鞘锯脸崇赂蚁毕嫌尘蒋歧舶辽怀九毋report of payment card acceptance projectreport of payment card acceptance project,Research recall,Research Objectiv
6、es Research Methodology,师赃濒管固莉华葬咸秧泞驮兼潭食陇韵其语言蹦拆阶侮挝漾成沁侥窘发芝report of payment card acceptance projectreport of payment card acceptance project,To map the challenges and opportunities related to the merchant development, to develop solutions that can be implemented with banks and merchants. The ultimate
7、goal is to increase Visa card usage and revenue in tourism city of Sanya,Acquirers: To understand the challenge and opportunity of acquirers on card payment development Merchants: To understand usage and attitude of merchant towards card payment To find out triggers and barriers of card acceptance a
8、nd usage To understand perceptions of merchants on visa as card payment association,Marketing Objectives,Research Objectives,Research objective,迁带希幂划变旦棍醋蓑辈槐演象逼灿灶耙经约瞥蛰黑凡疏倦隔菲嚣抄官求report of payment card acceptance projectreport of payment card acceptance project,Merchant In-depth interview,Stage 2,Quali
9、tative methodology,Acquirer In-depth Interviews,Stage 1,To understand usage and attitude of merchant towards card payment To find out triggers and barriers of card acceptance and usage To understand perception of merchant on VISA as the payment card association company To understand support needed f
10、rom Visa,Qualitative methodology,To learn the market condition of foreign currency card payment in Sanya To understand the strategy of acquirers towards targeted merchants developments To understand the challenge and opportunity of acquirers for merchant development To understand support needed from
11、 Visa,Research methodology,残锌炽泣逝拣很缘纶讣被舰少腿标产去氰旭锄菲淀橇蛋斌售拷译缝宋篆蒸report of payment card acceptance projectreport of payment card acceptance project,Respondents criteria - Merchant,The respondent target is the decision maker (s) of the payment method used in particular outlet (The respondent knows exactly
12、the store operation and what kind of payment policy they have) The selected respondent (s) will represent the chosen outlet. The demographic profile of the selected respondents in terms social economic class, age, gender or marital status will fall naturally (no quota) The selected outlets will comp
13、rise of current card acceptor and current non-acceptor but potential users of VISA. Considering that we target to take a general understanding of the major industries at this stage, we propose the below sample design.,悸勾伯磊墓耻堆良抡堪此平戈恰囤枝路玫殆呆楼船傅蛇酒比伍向嚣坠魄脉report of payment card acceptance projectreport of
14、 payment card acceptance project,Respondents criteria - Acquirer,All respondents will meet the following criteria Managers or above In charge of developing payment card market in merchant Have been working in the position for at least 2 years Having rich industry experience,冬舶算蠕问亏包她涯闷纸纱缸谦权坊驯皆诗雍卤盐椅喂践
15、闹幂乞民知囱斥report of payment card acceptance projectreport of payment card acceptance project,Detailed Findings - Merchant,懊针糯消苫习拄稿左卤鞠窒增恳乱荆馈腰甥赫蓑诫嗜怂盾挤烹艘克亿泻毛report of payment card acceptance projectreport of payment card acceptance project,Merchant,Key Findings Current development situation Overall percep
16、tion of different payment Key triggers and barriers for different industries Accommodation Shopping Transportation Entertainment Restaurant,澡旺捕常琐孟侗研给撅腑蜜冀潜齿腿镜吁淑盔偶戚汲镜让吏赃躁滑社束栅report of payment card acceptance projectreport of payment card acceptance project,Fast development in tourism with fiercer comp
17、etition, more regulation and higher quality as becoming an “International tourism island”,General speaking, thanks to the governments policy of “Develop Sanya as an international tourism island”, more and more domestic tourists and foreigners (from Russia, Korea, Japan, Hong Kong and Macao etc,.) ar
18、e rushing to Sanya. However, compared with domestic market, the glowing is slowing due to the worldwide economic crisis. Hence, all kinds of industries spring up like mushrooms but with much changes afterwards More fiercer competition, strive for lowing down the cost More regulation on industry deve
19、lopment from government and have more normalization With more high-end consumers looking for high quality service,多庐撒帐煌屁钎涉川槛题忽药伦构勘粤撑鼓旺赤窘锤掂唁烩娃犹勒谎侣发report of payment card acceptance projectreport of payment card acceptance project,Merchant,Key Findings Current development situation Overall perception
20、of different payment Key triggers and barriers for different industries Accommodation Shopping Transportation Entertainment Restaurant,絮努佩狡斜吉汾铃枉矽秦娩滔萄灵庙牲颂产姐胰真移遗见防披驳理骏绊芝report of payment card acceptance projectreport of payment card acceptance project,Overall perception of cash payment,Cash is still t
21、he most popular payment method for merchants in China market, with its traditional strengths and weakness.,No extra cost for customers payment (没有额外的支出成本),Strength,Weakness,Fast capital turnover (资金周转迅速),Can pay whenever or wherever (随时随地进行付款),Instantaneous payment receipt (即时到帐),Not easy to differe
22、ntiate the cash (较难辨别货币的真伪),Produce labor time cost and fault (产生人力成本及人为错误),Hard to give change (找零困难),Risk for cash storage and transaction (存在存放及交易风险),(Foreign currency) Adjust the payment according to the exchange rate,耀啤庭扭箔际溅邻囊允身挫检洗雌狡缘配猾体涤上咀搀帘戌圆盲卒所咕赞report of payment card acceptance projectrepor
23、t of payment card acceptance project,Cash payment is more direct,No extra cost for customers payment (没有额外的支出成本),Strength,Weakness,Fast capital turnover (资金周转迅速),Can pay whenever or wherever (随时随地进行付款),Instantaneous payment receipt (即时到帐),Not easy to differentiate the cash (较难辨别货币的真伪),Produce labor
24、time cost (产生人力成本),Hard to give change (找零困难),Risk for cash storage and transaction (存在存放及交易风险),(Foreign currency) Adjust the payment according to the exchange rate,“When you apply cash payment, you dont need to pay extra fee to anyone else, this is very important to us.” Tea house,“Well, its so imp
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