Combat- How to counter-attack Quality Score-(战斗-如何反击质量分数).doc
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1、 Combat: How to counter-attack Quality Score? Research papers Download news: Today you will thank your hard drive after many years, do not just push a baby train, but the other baby store sales driven by him, is a kind of important drainage way, is now Who can not drive a firm market, 10 Taobao 9 op
2、en, there is a TP, we come to talk about the next train. Speaking today from the most basic, finished last posts a lot of friends ask me about school quality score, keyword optimization, today it, to score and train maintenance optimization techniques to begin raising the word from the quality of to
3、days Figure rare, but very fine point, I hope you seriously imagine what will happen. This section I will focus on the quality on the train explosion models to explain the babys score as well say what maintenance optimization. I. basic points: Keywords recent dynamic scoring. What is the dynamic of
4、it? Believe will find some friends, had bid 5 hair, a hair will raise prices 8 basis points on 10 points! Yes, it has a little bit of height with bids relationship, but also based on a real-time hits come basis points! Two creative effects: the recent promotion of creative dynamic keyword click feed
5、back. A good title to promote the main map and promotion in order to effectively improve clicks, clicks may have been transformed, I believe the former Everyone has been tested on a relatively high click-through rate of 1-2 main chart title and promotion in here, I want to suggest that you do not ch
6、ange is the replacement random! Remember ! Three correlations: the extent consistent with the baby category Dian attribute keyword and text information Figure 1 is a product of my chiffon shirt, and my babys origin is South Korea (Did you know,) because of the current womens purchasing wind more pop
7、ular, we naturally have the line based on trends from the data cube, Quantum, Taobao index, such as the word come out of the east gate of the lowest, search volume, conversion rate, then we will make sure the word stuck, look for pre-S hand, daily spiral transformation, two days after the East Gate
8、this My first word was fixed two, look me right back graphic East Gate in the latter part of this keyword, you can see the first pictures Ive stuck, has been ranked 5-8, when the interim you can simply out to 0.35 in the 1-5 position , I believe we have seen, this baby and the East Gate word about 1
9、0 minutes and are about 3 bids are gross, which is a short term effect of prolonged word, whether the baby category, properties , big words, hot words can go drag, just a few short tail to create a word, then you do not worry about the quality score problem. Four buyer experience: according to buyer
10、s in the store buying experience given the dynamic points. This does, of good quality, value for money, good after sales service attitude to OK! I do not say Of course, do not want to reach 10 points steady decline, not just four points above can be mainly maintenance optimization keyword: Personall
11、y, I usually 1 big word hot words 2 high quality score 3. Conversion rate three programs A plan: they do not lose money on it, based on sales, can be appropriate to increase the intensity, do not drop points at the same time to maintain, but also to enhance the low ranking! 2 Plan: The quality score
12、 is higher, and they are accurate words, long tail words, nature is more economical, but the conversion rate is very high, until the late score will not drop substantially 3 Plan: According conversions in the last 7 days markups, markdowns, delete, etc., but in this peer, but also consider the next
13、7 days There may be potential for the word, do not accidentally deleted. Next it, talk about how we raise in the word How to keep the word? First, we explain another to affect the quality score that CTR and conversion rate (that is, selling degrees) as well as popular collections are improving the q
14、uality of these channels also keep score term direction. First to a map, say said several data, we should pay attention to CTR talk about it: What would the impact hits it? A set of keywords are associated with the product (say more relevance) Even if you were not related to the show, your product i
15、s not pushing buyers want, so buyers how will click on your products? How this CTR high? Keyword must choose some relevant comparisons and product Well, that is what I have always stressed the relevance, because this not only affects the CTR and conversion rates will affect which affects selling deg
16、rees. How to take the word, the specific choice of words or to the selection of appropriate keywords depending on the product, I can only teach the method, that is to say, Teachers open the door, the practice by individuals need to rely comprehend. Two hits affect picture quality Many dispensers in
17、order to improve click-through rate on the pictures added a lot of messy text Dian promotional information made pictures seem to see pictures feel you are selling inferior products shop, making buyers trust greatly reduced, even if the buyers point your baby may have a very low conversion rate. What
18、 kind of pictures? 1 Dian picture clarity, makes clear two Dian primary and secondary clearly show you the main map should be to sell products, not Longshehunza, everything so buyers did not even know you are selling is not what he wants (of course, many sellers now is to use this to cause doubt in
19、order to attract buyers click), but I personally do not advocate this approach. If you really need to match the background image, background image must not be too bright. course, this is also more important in the product Describe a time when a good background with a map, the reason may be caused bu
20、yers to buy! This is a method to improve the conversion rate. Three product promotion title As Ive talked to everyone, a baby can set two promotional title, do not underestimate these two headings Oh, here is the optimization of the direction, or to continue to learn from other peoples attempts to s
21、et up a method, a property title, one to attract buyers Click on the title can be obtained by experiment after several hits better title, this would be better put to is not it? Edison invented the light bulb is after numerous experiments to come, so my friends must optimize train have patience. Four
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- Combat- How to counter-attack Quality Score-战斗-如何反击质量分数 Combat counter attack Score 战斗 如何 反击 质量 分数
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