汽车专业外语0510ppt课件.ppt

,4S store introduction 4S 店介绍,Unit 14,4S store is a retail auto store that includes: car sales, maintenance, spare parts and information services. A kind of automotive franchise business model. “4S” is the capital letters of the four English words: vehicle sales, spare parts supply, after-sale service, information feedback service (survey).,Brief Introduction,http:/en.benboncn.com/goods-13.html,Brief Introduction,The first 4S store was established in domestic market in 1998, which was authorized and controlled by automobile manufactures. It has unified appearance, unified logo, unified management and service standards that operates only a single auto brand normally. It emphasizes on one kind of overall and standard service and provides it to all of the automotive consumers.,Auto sale department,Responsible for the introduction and sales of proprietary brands of cars to the customers. Salespeople is qualified for some necessary professional qualifications, such as: They must have the driving license and can drive the car skillfully; Carry out the sales procedure strictly; Show and introduce the products; Supply all kinds of services to the customers including tryout the automobile; Know the automotive design and price, type of automobiles, series, maintenance, specifications and the products of own and other manufacturers in detail;,Auto sale department,Know the up to date automobile types and improvement technology; Be familiar with the interrelated regulations of automobiles, customers and commercial information; Insure the tidy and clean of the exhibiting lobby and automobile and take part in laying a course for marketing activity, market developing and sales promotion so as to sell the automobiles and provide the high quality service to the customers forwardly / earnestly.,Spare parts supply department,Main responsibility: Procurement, out of warehouse, sale and claim of spare parts, et al. Spare parts administrator: Possess the experience of spare parts warehouse administration and some useful knowledge about automobile structure and maintenance. Responsible for taking over and putting out spare parts and making an inventory of storage. Spare parts planners: Possess the ability of making plans and purchasing for spare parts, filling in and transferring the orders of spare parts correctly and duly according to the regulations about the spare parts administration.,Maintenance department,Main responsibility: repairing and maintenance of the proprietary band of vehicles. Charge with the automotive servicing and provide with abundant experience about the ability to judge and deal with the automobile malfunction. Accomplish all kinds of tasks in maintenancing / repairing automobile punctually / periodically and to observe the regulations in safe manipulation / handling earnestly.,Names of positions and departments in Audi 4S store,General manager,SD,Second-hand automobile center,A-SD,FD,Market,Consumer service,Service manager,Counterclaim account executive,Mechanic team,Sheet-metal team,Paint spraying team,Spare parts manager,Technology manager,Ordering and planning staff,Warehouse man,Salesman,Quality checker,Tool warehouse keeper,New words,Page 168,Working dialogues,Page 175- 185,西华大学,XIHUA UNIVERSITY,交通与汽车工程学院,Faculty of Transportation and Automotive Engineering,Homework,Page 175, Practice 2,Page 185, Practice 2,西华大学,XIHUA UNIVERSITY,交通与汽车工程学院,Faculty of Transportation and Automotive Engineering,Thanks,