汽车专业外语0510ppt课件.ppt
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1、,4S store introduction 4S 店介绍,Unit 14,4S store is a retail auto store that includes: car sales, maintenance, spare parts and information services. A kind of automotive franchise business model. “4S” is the capital letters of the four English words: vehicle sales, spare parts supply, after-sale servi
2、ce, information feedback service (survey).,Brief Introduction,http:/ Introduction,The first 4S store was established in domestic market in 1998, which was authorized and controlled by automobile manufactures. It has unified appearance, unified logo, unified management and service standards that oper
3、ates only a single auto brand normally. It emphasizes on one kind of overall and standard service and provides it to all of the automotive consumers.,Auto sale department,Responsible for the introduction and sales of proprietary brands of cars to the customers. Salespeople is qualified for some nece
4、ssary professional qualifications, such as: They must have the driving license and can drive the car skillfully; Carry out the sales procedure strictly; Show and introduce the products; Supply all kinds of services to the customers including tryout the automobile; Know the automotive design and pric
5、e, type of automobiles, series, maintenance, specifications and the products of own and other manufacturers in detail;,Auto sale department,Know the up to date automobile types and improvement technology; Be familiar with the interrelated regulations of automobiles, customers and commercial informat
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