产品设计CMFPPT课件.ppt

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1、CMFColor,Material,Finishing Design Process 3DDesign refinementIdea sketchesDesign directionAppearance modelMarketing testHF checkPrototypeCMF variation2DRnD co-designToolingProject BriefMass productionAnalysisCompetitorSocial TrendTech trendMappingUserSelling pointsCMF trend 2D renderingSketch model

2、3D modeling3D rendering3D CAMCMF draftProduct GraphicsCMF Missions CMF Missions-Getting noticed first on the shelf-Create Differentiation(Tier/segmentation/zone/feature)-Key design competence in a fashion based market-Maintain and create the unique Brand image CMF Process 3DDesign refinementIdea ske

3、tchesDesign directionAppearance modelMarketing testHF checkPrototypeCMF variation2DRnD co-designToolingProject BriefMass productionCMF Process AnalysisConsumer Trends(Research)CMF strategy(planning)CMF solutions(implementation)Source ListView On ColorPeriodical oncolor and cultural trendsColor Marke

4、ting Groupcolor forecasting associationPremier Visionfashion color and textile forecastingColor Marketing GroupForbesInternational Color AuthorityMargit Publication NewslettersNew York TimesPantone ViewSTrend MonitorTWall Street JournalWGSN Worth Global Style Network WIRED Gadget LabView On ColorVie

5、wpointWorth Style Global Networkfashion and cultural trendsPantone Color forecasting plannersNEOCONContract Furnishing FairsWhat do they provide:membership to a network of color professionals around the world,seasonal color palettes and trend directionsIndustry participation:fashion,electronics,home

6、 interior,architecture,automotive,sporting goodsColor and Material SourcesWhat do they provide:periodicals on consumer trends in fashion,color and marketing Industry participation:fashion,electronics,home interior,architecture,automotive,marketing and advertising,color forecastingColor and Material

7、SourcesConferences and SymposiumsWhat do they provide:color and material trends in consumer soft goodsIndustry participation:fashion,electronics,home interior,architecture,automotive,sporting goodsFashionAutomotiveHome InteriorConsumer GoodsColor Trend ProgressionGray actual true gray and metallic,f

8、rom silver to platinum,metals are strong,the effect should be soft,not garish,hammered and textured,aged rather than newBrown replacing black,chalkier,and gray-cast,or somewhat more sophisticated and darkerWhite emphasis on texture,important to create surface interestcolor trendsOrangea sunbaked ora

9、nge,more reddened and rusty,this color works well with shades of red,looks fresh when combined with grayRedblue-reds,berries,plum,wine colors color trendsBluethe whole range of blues from cobalts to pale sky with darker/brighter hues,crossing over into the blues new when combined with other blue-rel

10、ated colors such as aubergine and plumGreenminty/grassy mixes,particularly well with turquoisecolor trendsfragmentationlightbrings life away from inanimate objectsfractions and structuresmaterial trendsunpredictablematerials are used in new waysmaterial trendsarchitectureenvironment and architecture

11、 become onesoft/hard decorativeform before functionWhat Looks Soft is Hard Whats Hard is Softmaterial trendssurfacestelling stories through time and historylatticeetched or woven material trendsrawmonotight pallets suggest worlds unexploredan evolution away from more polished surfaces to material in its raw form.There is an honesty in stripping away artificial resins,revealing an appreciation for pure nature,even accepting actual twigs and other rough earth materials in finished products.material trends作业：根据课上内容,结合某品牌特征，试预测该品牌08年消费类电子产品色彩流行趋势，并予以准确描述。